We cast the entire A-Z of Slang for iD. We held open castings over 3 days to find the perfect cast to represent cool young London.
We threw a huge party with the help of The Sanderson Hotel and Patron alcohol to celebrate our launch. This was an unforgettable night for everyone who attended!
We teamed up with all-girl art curator Antonia Marsh of ‘Girls Only’ to produce an exhibition showcasing the talents of our female artists and models. The exhibition was an interactive experience about the digital age and vanity and kicked off with a private view event at Celestine Eleven’s gallery space.
We teamed up with Nasty Gal to find the hottest Californian talent to join our Los Angeles branch. We produced campaign imagery to launch the competition using our most aspirational girls and had a 2 week countdown to announce the winners. We received over 10,000 applicants and a hugely successful Instagram response.
We worked with the Casio brand BABY-G to work on a relaunch campaign to mark their 21st Birthday!
Featuring 21 of Baby-Gs ‘Pretty Tough Girls’ a curated selection of London’s coolest young girls. Anti-Agency put together an in-store and digital magazine for the brand from scratch. We cast talent, produced the shoots including styling and photography, provided all interviews and copy, graphic design and printing of the zine.
Anti-Agency were approached to produce a campaign for the relaunch of the Adidas Superstar trainer. We created a unique and nostalgic campaign, managing all production, creative direction, styling, casting and photography. The campaign and launch party received a huge amount of press including features in The Metro and The Guardian amongst others.